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Cookie Policy

Last updated: 20 October 2020

This Cookie Policy (“Policy”) applies to websites operated by Traffic Lights Technologies Ltd. (respectively: “Site(s)” and “we”, “us” or “TLT”).

We may modify this Policy from time to time. Such modification shall become effective once we post the modified version of the Policy in respective Site. Your continued use of the Site following such modification means that you accept the new Policy.


What Are Cookies?


Cookies are a small text file that are stored in your web browser. Cookies allow us or a third party to recognize your visit to our website (however they do not necessarily recognize your identity). Cookies are being used for the following purposes:


  • To enable certain functions of the Sites;
  • To provide analytics;
  • To store your preferences; and
  • To enable ad delivery and behavioral advertising.

There are two categories of cookies: session cookies and persistent cookies. A session cookie is used to identify a particular visit to our Sites. Session cookies expire after a short time, or when you close your web browser. A persistent cookie, on the other hand, remains on your device for a set period of time that is set in the cookie itself, or until you delete cookies from your browser. Persistent cookies placed on this site will not remain on your device for a period longer than one year.


In addition, there is a separation between “first party cookies” and “third party cookies”. First party cookies are cookies that are placed by the Site, whereas third party cookies are placed through third party entities.

Our Sites may also utilize Tracking Pixels. Such Tracking Pixels are used to measure the actions of visitors of our Sites (for example, whether the visitor has clicked on specific links) as well as for interest-based advertising as further explain below.


What Cookies are Used in this Site?


Upon your visit to our Sites, we or a third party may place cookies in your browser – both session cookies and persistent cookies.


The cookies placed on the Sites serve one of the following purposes:


  • Essential Cookies: first party cookies that allow you to use various features of the Sites, for example: keeping you logged in to the Site or allowing you to make a purchase.
  • Analytics, Performance and Research Cookies: these are cookies that help us learn how well our Sites performs and allow us to improve and optimize our websites. Such cookies may be either first party or third party cookies.
  • Preference Cookies: such cookies store your Site preferences (such as language, filling forms, etc.).
  • Advertising Cookies: such cookies are third party cookies placed by various advertising platforms in order to track advertising performance and to enable the advertising platforms to deliver relevant ads to you based on your activities.

Third-Party Cookies


Tracking Technology

Third party

Purpose

Google Analytics

 

Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

Analytics, Performance and Research Cookies.

This tracking technology is used to collect information about how you use the Site. For more information about how Google uses data when you use the Sites, visit the following link www.google.com/policies/privacy/partners/ and Google’s Privacy Policy.

 

Google Dynamic Remarketing

Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

Advertising Cookies.

Such tracking technology is used to advertise our Site, in particular on the Google Display Network. This tracking technology allows us to remarket to you dynamically based on your interaction with our Sites. This cookie does not identify you. You may opt-out from such tracking technology by following instructions available here. For more details, visit Google’s Privacy Policy.

Google AdWords

Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

Advertising Cookies.

This tracking technology is used to advertise our Sites across the Internet, in particular on Google Search. You may opt-out from such tracking technology by following instructions available here. For more details, visit Google’s Privacy Policy.

DoubleClick by Google

  Google LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA)

Advertising Cookies.

Such tracking technology enables interest-based advertisements by identifying which ad has been shown in your browser and whether you have accessed a website through an ad. You may opt-out from such tracking technology by following instructions available here. For more details, visit Google’s Privacy Policy.

Facebook Custom Audiences

Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA)

Advertising Cookies and Analytics, Performance and Research Cookies.

Such tracking technology collects information containing your activities on the Sites (e.g. browsing behavior, visited webpages etc.) as well as your IP address, for the purpose of online advertising. You may opt-out from such tracking technology and get more details at the following links:

https://www.facebook.com/business/a/online-sales/custom-audiences-website  and  https://www.facebook.com/about/privacy  

 

Facebook Conversion Tracking Pixel and Cookie

Facebook Inc. (1601 S. California Avenue, Palo Alto, CA 94304 USA)

Advertising Cookies.

This tracking technology allows us to follow actions of users who click on a Facebook advertisement after they are redirected to a third-party website. This allows us to record efficiency of our advertisement campaigns. Such tracking technology also allow Facebook to show you relevant advertisements on and outside of the Facebook platform. You may revoke your permission for such tracking technology at the following link: https://www.facebook.com/help/1075880512458213.

For more information, please visit Facebooks Privacy Policy.

Hotjar

Hotjar Ltd., (Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta)

Analytics, Performance and Research Cookies.

Hotjar aggregates data on how visitors to the Site use it, helping us to optimize our Sites. Hotjar uses tracking technology to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For more information on Hotjar, how it collects data, what data it collects please and how to opt out of it collecting your information, please read Hotjar's privacy policy.

Outbrain

  Outbrain, Inc. (39 West 13th Street, 3rd floor, New York, NY 10011)

Advertising Cookies.

Outbrand tracking technology tracks page views and clicks, allowing us to adjust our advertising campaigns to users with a common interest. You may opt-out from personalized advertising here and read Outbrain’s privacy policy here.

Marketo 

Marketo, Inc., (901 Mariners Island Boulevard Suite #500 (Reception) San Mateo, CA 94404 USA)

Analytics, Performance and Research Cookies.

Marketo’s tracking technology allows us to track page views and other information about how you use our website. This assists us in marketing the Site to advertisers.  For more information on Marketo’s privacy and cookie policy, please visit Marketo privacy policy

Taboola

Taboola, Inc. (1115 Broadway, 7th fl., New York, NY, 10010)

Advertising Cookies.

Taboola’s tracking technology tracks page views and clicks, allowing us to adjust our advertising campaigns to users with a common interest. You may opt-out from personalized advertising and read Taboola’s privacy policy here.

Quantic Mind

Quantic Mind, Inc. (935 Main St, Redwood City, CA 94063, USA)

Advertising Cookies.

Quantic Mind’s tracking technology tracks page views and clicks, allowing us to adjust our advertising campaigns to users with a common interest. You may opt-out from personalized advertising and read Quantic Mind’s privacy policy here.

Gemini

Verizon Media   (701 1st Ave., Sunnyvale, CA, 94089)

Advertising Cookies.

Gemini’s tracking technology tracks page views and clicks, allowing us to adjust our advertising campaigns to users with a common interest. You may opt-out from personalized advertising and read Gemini’s privacy policy here

ZoomAnalytics

ZoomAnalytics, Inc. (9 Hakfar, Kiryat-Ono, ISR 5552505)

Analytics, Performance and Research Cookies.

This tracking technology is used to collect information about how you use the Sites, such as page view and click tracking. This allows us to optimize our advertising campaigns. You may opt-out from ZoomAnalytics’ tracking here and read their privacy policy here.

New Relic

New Relic, Inc., (San Francisco HQ 188 Spear St., Suite 1200 San Francisco, CA USA 94105)

Analytics, Performance and Research Cookies.

Such tracking technology allows us to monitor the performance of the Sites and to identify any bugs or problems users experience with their browser in order to improve our Site’s performance. You may opt-out from having New Relic collect your information by using the "do not track" settings on the web browsers (see below for further details). For further Information visit New Relic's Privacy Policy.

Mouseflow

Mouseflow, Inc. (Flaesketorvet 68 1711 Copenhagen V Denmark)

Analytics, Performance and Research Cookies.

This tracking technology allows us to review and analyze Site visitors’ behavior and feedback. You may opt-out from Mouseflow’s tracking here and read their privacy policy here.

Twitter

Twitter Inc. (1355 Market Street #900, San Francisco, California 94103)

Advertising Cookies.

This tracking technology allows us to follow actions of users who click on a Twitter advertisement after they are redirected to a third-party website. This allows us to record efficiency of our advertisement campaigns. Such technology also allows Twitter to show you relevant advertisements on and outside of the Twitter platform. You may opt-out of remarketing features in your Twitter account at “Privacy and safety - Personalization and Data”. For this purpose, you must be logged in to Twitter. For more information, please see Twitter’s privacy policy.


Your Cookie Options


You may opt-out from third party cookies by following the instructions set out in the above table.


You may also disable behaviorally targeted advertising cookies (cookies that serve you ads based on your use of the Sites and other websites) by visiting www.youronlinechoices.eu (if your are based in the European Union), or http://www.aboutads.info/choice (if you are based in the United States).


Furthermore, you may change your browser setting to remove cookies that have already been set and to stop accepting new cookies. Please note however that if you do not accept new cookies, you might not be able to use all features available on our Site and some pages may not be displayed properly.


Furthermore, you may change your browser setting to remove cookies that have already been set and to stop accepting new cookies. Please note however that if you do not accept new cookies, you might not be able to use all features available on our Site and some pages may not be displayed properly.


Details about managing cookies in your browser are usually available in such browser’s help pages. Below are some links or instructions to commonly used web browsers:



  1. Open Microsoft Edge, select Menu (3 dots icon on top right corner of the browser) > Settings > Site permissions > Cookies and site data
  2. Turn on "Allow sites to save and read cookie data (recommended)" to unblock cookies
  3. Turn on "Block third-party cookies" or add desired sites in "Block" section to block the cookies.
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